How to Interpret Tarot Number Combinations

I always take Tarot number combinations to be significant, and I also like to read proportions (the number of Majors to compared Minors, etc.) but there are limits. Number combinations and proportions are only special on a case by case basis.

In divination, proximity, and proportions matter. It is not enough to receive 10 Majors. You have to ask yourself, “What is the probability of getting ten Majors if you’re performing a 50-card reading? In a 50-card reading, suddenly 10 Majors do not seem all that special. By contrast, if you were performing a 12-card reading and 10 Majors showed up, suddenly this seems more significant.

How many cards you have in your reading and how close those cards are matters. It is not enough to say, “Wow I have four Aces in this 50-card reading this must be significant”! It is not, or not as significant as receiving four Aces in a seven-card reading.   

So, here are some special reoccurrences in Tarot which are not so special unless there are not a lot of cards in your reading, or those cards are close together. 

Cards Back to Back 

Some readers read Court cards which appear back to back as symbolizing characters in the seeker’s life which are in conflict. For example, if the guy on the Knight of Wands is looking one direction but the guy on the Knight of Pentacles is looking one way, then some readers would read this as a sign that they are not getting along in real life. 

Personally, I read this to only be the case if the cards appear right next to each other, with no other cards in-between. However, there are some readers who interpret the cards in-between them as symbolizing what it is that is coming between these characters (but I don’t read it that way). 

For example, if the Knight of Wands and the Knight of Pentacles had the Two of Cups between them, this would mean that they were in disagreement over a relationship. 

I feel that, if too many cards are in-between these two cards, then they are not close enough together to be significant. Some readers would disagree, but that’s how I feel. 

Multiple Number Combinations

The series we are going to be looking at next week involves reading special number combinations. For example, what is the significance of receiving four Queens in a Tarot reading? My next blog series will explain this in detail. 

In this case, the proportions of cards matter. If you have a spread of thirty cards, then special number combinations are not that significant. By contrast, if you only have a Celtic Cross or a ten-card reading, and you receiving four Pages, you may read this as being special and something you should take note of. 

 Also, I should point out that sometimes the proximity of these cards to each other do matter. If I was performing a large spread and four Knights appeared all huddled up together, I would read this as significant. 

However, if there were four Knights in the spread but only three of them were gathered together and one was a million miles away, I would be more inclined to read the three Knights as a three-Knight combination and not take the fourth Knight into account, but it depends on the reading and the circumstances. 

Suit Proportions

When I first perform a reading, the first thing I look at is the proportions. Is my reading made up of mostly Court cards? Are there no Cups in my love reading? How many Majors are there compared to Minors? And so on. 

I like to do this because I read proportions as significant. If I am performing a love reading, and there are no Cups I have to ask myself why. Why would this reading, which is about love, not include the suit which is centered around relationships?

But, as with anything the ‘specialness’ of proportions is relative. If I pull five Cups in a five-card reading, I would read this as more significant than if five Cups appeared in a fifty-card reading, which would be expected. 

Kings and Queens 

Finally, I recently wrote about what it means when you receiving the King and Queen of Wands, the King and Queen of Cups, the King and Queen of Swords, or the King and Queen of Pentacles in combination. 

As with the other things on this list, I would only really read this as significant if they appeared next to each other, or popped up in a smallish reading. I would be much more likely to interpret the King and Queen of Cups together as a super positive omen if they landed in a simple Past, Present, Future spread than I would if they appeared in a largish table spread (or were spread really far apart). 

Closing Thoughts Regarding Tarot Number Combinations

So, that is it for how I interpret Tarot number combinations! Do you take special number combinations to be significant? Do you often get two, three, or four of the same cards in a Tarot reading? Feel free to share your thoughts with myself and my community in the comments section below!

Signs You Struggle to Read Court Cards

You should not struggle with Court cards. It is my mission, to make sure that all Tarot readers can interpret the courts. And, if you really struggle to read Court cards, you should be getting help.

The devil isn’t The Devil. The devil isn’t The Tower or even the Ten of Swords. For you, me and many other Tarot readers, the devil is probably Court cards. 

Signs One: You Dread Giving Readings

Pretty obvious, but the number one sign that you struggle to read Court cards, is if you dread them coming up. Dreading them appear can result in a want to not give readings to other people at all. 

By dreading giving readings, I mean that you die a little inside every time someone requests a Tarot reading. This can happen whether the person is sitting right in front of you, or if they inquire about your readings through text or Messanger. 

If a PM inquiry about your Tarot readings has you avoiding Facebook for days or weeks on end, then you have an issue with your Tarot confidence. And it doesn’t matter who that inquiry is from, you’ll want to crawl into a hole and die every time someone brings up the subject of getting a Tarot reading. 

Back when I lacked confidence I used to get nervous reading everyone, even reading my (now ex) partner’s mother. This was someone who was also a Tarot reader, she never criticized my readings, and always sang my praises. And yet, as I would be walking to her house I would be filled with anxiety. 

If you’re not a confident Tarot reader and dread certain cards coming up, it doesn’t matter who you’re reading, you’ll be nervous before you perform the reading. You might worry more about reading strangers, but you’ll also be paranoid about reading people you know. And you won’t want anyone putting you on the spot either. 

Back when I wasn’t so confident with my Court cards, I used to hate it when people would message me about my readings. To make matters worse, at the time I was working as a professional reader. You would think that alone would mean I had confidence, but no; if anything accepting money for my readings just made me dread them even more! 

Despite them being well reviewed, years ago, my lack of confidence in Court cards made me hate taking money for my readings. My worst nightmare involved me performing a professional reading on a stranger, only to receive mostly Court cards. I even harmed career opportunities which came my way because I didn’t want to have to put myself in these situations. Which brings me to my next point;  

Sign Two: You Sabotage Your Opportunities

The second sign that you struggle to read Court cards is self-sabotage.

Believe it or not, you can be working as a professional reader and still lack confidence in your abilities. Tarot readers don’t go pro because they have confidence. Most Tarot readers end up becoming professional because the universe has grabbed a stick and poked them in that direction. Usually, reading professionally is their calling. They have been led down that career path through divine intervention. 

The universe and the spirits can throw you in at the deep end. Before you know it, reading Tarot is the only career option available to you, the only thing you can be successful at doing, but that doesn’t mean you have the confidence to do so. 

If you’re working as a professional reader but lack confidence in reading classes of cards, you can subconsciously create scenarios where you harm your reading career. Lack of confidence creates a desire to remain unseen. You will never want to be known for anything so will constantly change your mind about your business direction, forever be rebranding, never have your website finished, never complete those 1 million projects you started. 

Also, if there are parts of Tarot you are not confident reading, you can worry that your readings are not as good as they could be. Fearing your Tarot readings are shit means that you will chronically undervalue yourself. For example, charge much less than you need to live on, target clients whom you know have little income, randomly discount your services, and give in to free reading requests. If your heart drops in your chest every time you quote the full price for your Tarot services, you really need to work on your confidence. 

Similarly, you might not be at the stage that you’re reading professionally (or you’re not yet full-time), but the urge may be there. However, you’re probably putting it off and putting it off until the time is right. When you wait for the time being right what you’re really waiting for is to increase confidence. The time is never right, but you can learn how to successfully master Court cards. 

Sign Three: You Get a Lot of Free Reading Requests

There are certain types of people who love to take advantage of others, particularly people they deem to be weak. One way they like to do this if you’re a Tarot reader is to badger free readings from you. 

These people can literally sense your lack of confidence. You don’t even have to have any previous contact with them for them to know your secret. They pick up on your energy and the subtle little things you say; this allows them a sneak peek into your soul, revealing your lack of confidence. 

No shit, back when I lacked confidence in reading Court cards, I would constantly be hounded for free readings. Free reading requests would FLOOD my inbox. Some would be nice, “Hey hun can you pull me a quick card I am having a really hard time”. Others would just be so rude and straight to the point saying nothing more than, “Tarot reading”.  

I don’t even know how 99% of these people found me. Back then I didn’t even have 5,000 hits a month to my first website. And yet, they did find me and make their way to my email, Facebook, Twitter, and Instagram profiles; it seemed like I got more free reading requests than website visitors. 

They all knew that if I was pressured enough I might give in. And they were like those creepy men who add you on Facebook and message, “Hello Dear”; once you accept one, another hounds you and then another. Before you know it, you’ve got an inbox full of free reading requests and a PayPal account that’s empty. 

The funny thing is, now I have confidence, I pretty much never get free reading requests. Almost by magic, they have virtually stopped. I now get 100 times more traffic per month than I did back when I was in free reading request hell, but the beggers in my inbox have all but disappeared. It is almost as if I previously had a magnet which draws in people who chanced their luck.  

The above behavior can cause Tarot readers to feel as though they have been taken advantage of. And it isn’t just about the money, it is the fact that strangers (and non-strangers!) assume that you owed them something. These feelings are not special to professionals; even the non-pros are not immune from the badgering of free reading requesters.

My non-pro students have previously complained about friends or family members who are always in crisis and always wanting Tarot readings. It seems to the reader that this is all that their loved one is interested in and they feel used by them. On an almost weekly basis, their friend/relative is coming over asking them to quickly, “Ask their cards”.

If you fall into this category, you will find that your loved one’s behavior rarely gets better, it only escalates over time. Before you know it, they invite other people on their freebie merry-go-round, such as their friends, relatives, and co-workers. This will lead you to a situation similar to the below scenario: 

One day, you get invited to your cousin’s house for a ‘quiet drink’ with your cousin’s work friends. Before you know it, what you thought was going to be a relaxing night in turns into a Tarot reading party for 8 people to celebrate Cassandra from admins 31st birthday. So now, not only are you NOT getting to de-stress after a hectic week, you’re doing the exact opposite; you’ve got to ‘perform’ for a room full of semi-strangers for 5 hours who all want their Tarot cards read. And skeptic Susan isn’t shy about her disbelief in psychics (but still wants a reading!) and you would rather die than read anyone. 

Once you improve your confidence reading Tarot, you’ll find that a lot of people who badger you for free readings stop. Not only do you stop attracting them, but eventually you develop the emotional strength you need to just say no; repeatedly knocking people back for readings teaches them that they cannot walk all over you. 

Also, when you invest in your Tarot education, you begin to expect others to do the same. If you have taken courses or educated yourself on how to read Court cards, you’re not so keen on entertaining people who aren’t willing to invest in your time (even if all you require from them is respect of your boundaries). 

Closing Thoughts on Signs you Struggle to Read Court Cards

I teach how to read Court cards through my Tarot Techniques course. Through this course you will not only learn the Court card meanings, but you will learn how to interpret them like an expert. You can find out more about Tarot Techniques here.

Articles Including Court Cards: Struggle No More!

If you struggle to read Court cards, you may want to check out my other articles about Court cards:

You can find lots of Tarot Court card meanings on this website.

Real Romany Gypsy Spirituality

The purpose of this article is to educate people on Romany Gypsy spirituality and belief. I wrote this article because the industry I am in (spirituality) seems to hold many misconceptions about us, our culture and what makes us Gypsies. Please keep an open mind when reading. 

I should start off this article explaining what Gypsies are as there seems to be some confusion about this. A Gypsy, Gitana, etc. is the same thing. These are all names for the Romany people. No matter if they are living in France, Sudan, Russia or Cuba they will speak the same language, have the same beliefs and follow the same culture.

All Gypsies are biologically related as one people. They are identifiable as one group who left India around 1000-1500 years ago, possibly due to invasion. We traveled West and spread out all over the world. Our language, Romani, is descended from a mix of Sanskrit (an ancient Indian language) Hindu and other Indian languages with some European influences.

When someone refers to a ‘Gypsy,’ they are usually always referring to the Romany people. At one point, Gypsies were believed to come from Egypt (Gypsy is short for Egyptian). Only in recent times have people realized that Gypsies came from India. The word Romany (or Rom) is Romani (Romani is our language) for ‘people.’ For a Gypsy, the correct term to use is Romany (Gypsy can be offensive) however I will use them interchangeably here to prevent confusion.

Someone asked me if Gypsies ‘bred’ with Gorgers in the countries which they inhabited. I will say some Gypsies married Gorgers, but this is not a standard practice. In genetic tests, Romany people are still mostly identifiable as Indian, and we still carry genetic disorders unknown outside of small pockets of Indian cities.

People often falsely say “Spanish Gypsies” “Scottish Gypsies” or “Egyptian Gypsies.” Ethnically, this is not possible and in some cases is insulating. Just because these Romany people are living in these countries, does not mean they are a part of that culture, so it is wrong to refer to them as being Scottish, Mexican, etc. As far as we are concerned, we are Romany and Romany only.

Living in a wagon and wearing an ankle bracelet does not make you a Gypsy. You have to be born and raised in Gypsy culture to be ethnically Romany. Even then, biology is not enough to be accepted by other Gypsies as one of us; you must follow our laws and rules to be

considered a Gypsy by other Gypsies. A pure Gypsy could be considered an outsider (Gorger) and an adopted child would be a Gypsy if the adopted child followed our rules and the pure blood did not.

Following our laws and rules results in a pure life. Gorgers do not live by our laws and rules, so we believe culturally and spiritually this is what separates us from them. Associating with anyone who does not live by our rules can contaminate us; the group we are living in can also be contaminated. Contamination reinforces our belief we should limit contact with Gorgers.

Our belief that Gorgers and their influence is somehow dangerous has kept our culture alive for thousands of years across great distances. If we did not hold these beliefs, Romany culture would cease to exist. People may find it hard to believe that traditions remain the same through time and space but this is probably the one thing which has kept our culture alive and will continue to do so.

Because our beliefs are closely tied to our way of life, our beliefs are not viewed as being ‘religious’ or ‘special’ by Romany Gypsies. Our spirituality is seen as being factual and the truth, not something you must have faith in to believe. Roma incorporates their beliefs in their day to day life, and many are not aware that non-Gypsies (Gorgers) do not believe most of these things or feel that way.

Our ‘universal truths’ are accepted as facts of life and realities even by Romany people who claim atheism.  Often, Christianity and Islam is twisted to fit alongside our indigenous beliefs so if you ask a Romany person they are ‘extremely religious’ but do not realize that they have a distorted view of their religion because of their upbringing. Our beliefs are very much a way of life, not just reserved for church on Sundays.

We have no church, no Bible, no priests or nuns. Our beliefs are passed down through word of mouth from parents and other family members. Anyone who claims they have their Gypsy grandmother’s spell book is a liar. There are no exceptions to this rule. If they had a spell book, they would be influenced by Gorger culture and, therefore, not considered one of us by us.

One is considered part of the Gypsy culture if they follow certain laws and rules. If you do not follow our laws and rules (or have brought shame, ladza, to your community), then you are not considered Roma. You must be raised like us to be one of us. To be “pure” you must follow certain rules; it is following these laws and rules which separate us from Gorgers who are not aware of these universal truths or refuse to follow them.

Romany people who do not follow these laws which are living among a Gypsy community will be punished. It is common for a Gypsy to start learning how to run a household when they are in their teens. If they are observed making a mistake (contaminating a dish, for example), then they will be called out on it. Even as children, we ostracize and called each other names for not following the rules. Not following the rules means you will be treated differently by the group for some time.

Some crimes are punishable by banishment. If you have been banished, you are not considered Gypsy by other Gypsies. If a teenager contaminates a plate, they will be called a Gorger by the other children. It is considered an insult because you are viewed as not fitting in. Ostracization ensures we do not make the same mistake again because our ‘Gypsiness’ is our most prized possession.

There is an endless list of things we consider pure and impure, however; impure things fall into certain categories;

–    Anything from the outside.

–    Anything from the ground or that which touches the ground.

–    Anything from the lower body.

–    Parts of the body which produce emissions (genitals, spots, silva)

–    Women on their period and pregnant women.

–    Blood.

–    Places associated with life, death or illness.

–    Certain words (Devil, period).

–    Certain thoughts (thinking negatively about a sick person).

–    Animal contact. Gypsies would never put their face to an animal, let an animal lick us or let an animal touch or come close to anything which must remain clean. A cat would never be allowed on our kitchen bunkers, for example.

–    Some groups of animals (rodents, reptiles) are especially marime and are treated with extra caution. Most families would say the word ‘dog’ out loud but not the word ‘rat.’

–    In general, because we have a dualistic worldview we don’t like anything which doesn’t have its place. Monkeys are animals but are like humans and therefore some families look at them with suspicion. Illnesses are in between life and death, and that is one of the reasons why we fear illness as well.   

Living a pure life is known as having (or following) Romanipen. Gypsies who do not have or follow Romanipen are not considered Romany because they lack gypsiness. Romanipen is needed for a spiritually balanced life which is known as Kintala (which is similar to Karma). Coming into contact with dirty things or living an impure life affects your Kintala. Therefore, life revolves around strict rules which limit contact with these things and avoids contamination of pure things.

Due to our spirituality revolving around cleaning, we have routines about what is the correct way to clean. When washing clothes, purity rules are kept in mind. We would not wash face clothes with underwear, for example. Some things are washed in their own separate bucket assigned for that purpose and that purpose only, such as dishcloths.

Clothes and towels have different statuses. Because clothes touch clean dishes, they are to not touch anything else. If a cloth falls on the floor, we must bleach it in its own special bucket. We would never wipe the floor or even our hands on a cloth which touches our dishes; we wipe our hands on a towel and wash the floor with a floor cloth. Towels are viewed more devious than clothes because we wipe our body on a towel.

It is vital before doing dishes hands are washed. Dishes are always done in a plastic basin (never directly in the sink). Dishes are washed in a particular order which usually takes into account which ones have most direct contact with the mouth (cups always first, pots always last). It is a must that all dishes are rinsed after washing to get rid of the stale water (in general Gypsies don’t like water that sits still). Any baby items are washed separately with clean water, never with other people’s dishes. 

If I were not to follow the proper routine I would be considered impure (marime). I must not put my face on the cat. I must wash cups first. I must wash certain clothes separately. These things (and the others) are viewed as essential, and every Gypsy from around the world follows these rules. Marime laws are what holds our culture together as one people.

Romany children are told by their elders not to accept food or drinks from people they consider dirty or impure. Before entering their home we are warned that if they try to give us anything, do not accept it. I am in my twenties and still get warned these things off my mum and grandmother. By going into people’s houses outside my culture (or some families my family view as being lower class than mine), I can bring things back to my group.

It is very insulting not to accept food or drink off of a Gypsy as they will assume that you think they are dirty. Gypsies think that people who refuse are doing so because they feel the Gypsy is dirty. Therefore, if a Gypsy offers you something to eat, tea or even water ALWAYS take it.

Romany people are obviously aware that Gorgers do not follow our laws. However, I don’t think that most Gypsies realize that certain laws or beliefs are only followed by them. It’s funny when I’m out and about with granny, and she points out that people have their cloths hanging outside with their underwear.

We do not believe that Gorgers are born dirty or impure; they are not that way naturally. They have chosen not to follow these (what Gypsies believe) are obvious truths of what is considered dirty and what is not. From what I have observed, some Gypsies actually do believe that some Gorgers choose to follow these rules but there are ‘dirty’ Gorgers who choose not to. However, taking the risk by finding out which ones do and don’t can put us in danger, so it is best to avoid Gorgers.

Another thing which causes impurity is shame being brought to a family. However, one of the ways of being considered shameful is to not follow purity laws, so the two are closely linked. Through shame and impurity, you are considered not just dirty physically but also spiritually.

The power of impurity is so strong that you can be considered impure just by associating with impure people; you can be contaminated by them. This is why certain individuals may be out cast from a family for some crimes. Impure individuals can contaminate an entire family.

One of the symptoms of living an impure life may be signals from the universe or the ancestor spirits that they are unhappy (prikaza). These signals could be as severe as a serious as death but as simple as tripping in the street. Prikaza, therefore, causes bad luck (bibaxt).

There is not one source of good and bad luck. It may be spirits (mulo) or the ancestors (mule) which cause the misfortune, God (Del) or The Devil (Beng). Most commonly, however, it is the universe itself which causes bad luck.

There seems to be this belief by Gypsies that the universe contains its own force. God and The Devil may just be a part of the universe’s natural way. God and The Devil are not all powerful beings; even they are tied to universal laws, and not all misfortune or luck is the result of them. The universe is in a state of balance (right and wrong, male and female, etc.) and marime things upset this balance causing misfortune.

Other than physical impurity there are a couple of other things which can upset the balance of the universe. Having ‘spiteful’ thoughts is one impure thing which doesn’t have a physical origin. Having dirty thoughts explains how some diseases are passed in groups who have not recently had contact with the outside world.

If my granny has a cold then I catch it, she sees this as evidence that I have thought ‘spiteful’ thoughts about her while she was ill and this is the true reason the cold was passed to me. In this way, you can also ‘catch’ not just diseases but also injuries such as broken bones. It is not HOW ill health is passed but WHY which is the focus of attention.

In a way, curses are always passed by the power of thought, not by actual spells. Thinking evil thoughts about someone is called ‘wishing bad’ on them even if the person isn’t actively wishing anything bad to happen. Jealousy is considered one of the worst character traits to have because it can cause anything from failed relationships, lost objects, and illnesses.

When ill, Gypsies often stay away from each other, because an ill person is considered marime for a time. Because illness threatens life and may be a form of punishment, we try to avoid ill health.

Hospitals are viewed as being one of the last places we wish to visit due to their impurity and fear Gorgers ‘will mess with us’. However, because childbirth and death are considered impure, we would rather give birth or die in hospitals than in a bush at home (Gypsies never give birth inside their homes). Other than during childbirth the hospital is viewed as a last resort.

There seems to be a trend of Gypsies encouraging each other to leave the hospital sooner than the doctors recommend; I have only ever left the hospital against doctor’s orders and, to be honest, my family came up to get me and escort me out of the place. We wish to leave because, although we know hospitals can make us better, we also believe hospitals are an impure place which can make us sicker. Unless you are dying, there is no need to stay there (death also contaminates the home). Therefore, it is best to get medicine and escape as soon as possible.

When I have gone to visit my family who is in the hospital, I have observed they think it is ‘shameful’ to have your hospital curtains open ‘for people to see you’ while you are in a hospital worthy state. I am unsure why this is, but I think it also has something to do with it being viewed as shameful if you draw attention to yourself in some way (by being ‘on display’ in a hospital bed). Because there is this undercurrent belief of illnesses happening for a reason, then being ill in itself may cause Gorgers to want to work out why and unfairly judge us.

Gypsies do not openly discuss our beliefs about fortune telling, God, The Devil, etc. for the simple fact that this is one of the things which warrants the most interest by Gorgers. I have seen resources which claim that Gypsies do not believe in fortune telling which is actually false. Just like Gorgers some do believe and some do not (however, the only Gypsies who I know who claim not to believe in fortune telling also refuse to sleep or stay in the same room as my Tarot cards or crystal ball.)

It is a common misconception that all Gypsies are sitting around all day learning about the occult. It is not believed that every Gypsy can be a psychic. Readers usually begin as children; we may read as a hobby before becoming teenagers. Our readings are influenced by our worldview, and this is the true ‘secret’ to our readings.

When I perform readings, I don’t tell someone they are having misfortune because they are living impure lives because I am aware that Gorgers will have no idea of what I am talking about. However, this does not mean that other Romany people are aware that Gorgers do not live like us. Ignorance to how Gorgers live and what they believe is probably why a lot of Gypsies think it is okay to tell Gorgers they are cursed or will receive misfortune.

Gorgers seem to have this belief that you can pay a Gypsy to perform spells to prevent your bad luck or bring good luck. I cannot see how this is possible because for us that just isn’t the way the universe works; misfortune is caused by living an impure life, and the only way to correct it is to live a pure one.

If a Gypsy tries to sell you a spell either 1. You are being robbed by ethnic Gypsies or 2. You are being robbed by Gorgers claiming to be Gypsies. Sadly, the second one is usually true nowadays; I see these adverts every week on Facebook groups advertising spell castings by people who are certainly Gorgers. However, in the whole of the Facebook world, I have only ever come across two other authentic Romani Gypsy fortune tellers and have never once met an authentic Romany spell caster anywhere online. It is extremely rare for Gypsies who were raised in a traditional manner to be able to read and write.

This may be difficult for other people to understand, but Gypsies know other Gypsies; I can tell an ethnic Roma just by scanning their profile, seeing their pattern of speech, their surnames and even the way we introduce ourselves to each other. Because our culture differs so significantly to Western culture and we are close-knit, everything down to the way we physically move is a clue to other Romany that we are Romany people also.

Only someone who was raised in a traditional manner will be able to read your fortune in ‘Gypsy’ style. Anyone advertising as a Gypsy and advertising chakra cleansing, aura sprays, yoga, or anything similar (I can confidently say) does not read in the traditional Gypsy manner. I know this because their reading style is clearly influenced by Gorger culture and only a tiny percentage of Gypsies know what these things are. Even if they wanted to the average Gypsy is barely literate enough to read about anything New Age. Like I said before, it is not sufficient to be 100% Romany; you have to be raised like us, to be one of us.

It is possible for Gorgers to, hypothetically, learn how to read like a Romany person through an understanding of our symbolism. However, our spirituality is tied mostly to the way which we live which, in turn, is tied to our upbringing. This worldview is not something you can learn from a book; we live this way from when we wake in the morning to when we go to sleep at night, and our laws and rules affect every area of our life.

Gypsies do not believe that our readings are better than Gorger reader’s readings. However, we are well aware of the fact that there seems to be a preference for our readings because Gorgers seem to believe our readings are superior. Any benefit we receive for our ethnicity is significantly outweighed by a growing movement against us.

As Gorgers try harder and harder to legitimize the psychic industry, they may contrast ourselves against themselves to appear ‘respectable.’ Racism against us is often perpetrated by people who claim to be about ‘one love’ so does not seem to be racist. Because Gorgers are not even aware that we are an ethnicity, it is openly acceptable and even encouraged to rip apart Gypsies.

When I first set up online as a professional reader, I worked hard and promoted my page, paid for advertising, etc. Other readers (at least one a day) would go to my business page and rate me one star. They would post crap such as “Gypsies will rob you, come to me” and went out their way to contact my page likers to slate Gypsies. Racism affected my life significantly and nearly ruined by business. Obviously, this is one of the dangers of ethnic fraud which people don’t seem to understand. That post is for another day, though.

If you’re on a spiritual journey, you can find out more about divination by downloading my 100% free Tarot for Beginner’s Guide! You can discover more about this guide and claim your free copy here:

Ultimate Tarot Cards For Love

Curious to discover the ultimate Tarot cards for love? Which Tarot cards should you be hoping for if you’re performing a relationship reading? Which cards indicate that your romance is going to last? If you want to know which Tarot cards predict love, you’re in luck! I have just the list for you below.

One million people who visit this website every year. The vast majority of those visitors are looking for Tarot card meanings which they can apply to their love lives, relationship, and romances. Therefore, I decided to give them and you the rundown of the top Tarot cards which predict that there is a potential for love. 

Below are the Tarot cards which I would consider are the best for love and relationships. If one or more of these cards appear in your reading, then this is a reassuring sign that your relationship is on the right footing.

Major Arcana Tarot Cards for Love

The Lovers

The Lover’s card from the Major Arcana can represent the most important person in your life.  In a love reading, the Lovers means that there will be harmony among you and your partner, affection between you towards each other and balance between both of you. Therefore, if you wish to know if there is potential for love between you and another individual, The Lovers in your spread is a welcome omen. 

There will be a strong attraction between the two of you on both a physical and emotional level. The Lovers is a somewhat sexual card so be careful that you are not drawing your partner in only with the promise of sex. Many Tarot decks feature Adam and Eve on The Lover’s card; a symbol of temptation. 

That being said, if the rest of your relationship reading looks reassuring and the other cards in your Tarot spread are positive, you do not need to worry too much about The Lovers. If you want to know whether or not you and your partner are soulmates, The Lovers is a good sign. 

The Hierophant

Traditionally The Hierophant means that wedding bells are about to ring. If you’re performing a love reading in the hopes that your Tarot cards will predict marriage for you and your partner, you’re in luck! 

I should point out that The Hierophant is a card of traditional and legal marriages. Therefore, if you get other legal cards in your Tarot reading (such as Justice), then this will strengthen the positive interpretation of The Hierophant.

The Empress

The Empress card typically symbolizes reproduction and abundance; both are welcomed meanings in love readings. The Empress is good for love because it predicts that you will be sustaining a family, happy in a loving relationship. The Empress can even foretell a pregnancy. 

There will be no lack of love and happiness, peace and growth in your relationship. However, sometimes The Empress can predict that you might be slightly overbearing with your lover, so make sure you’re giving them space. Let them nurture you as you nurture them. 

The Emperor 

The Emperor is a very good card to receive in a love reading because it predicts the presence of powerful male energy in your life. Usually, The Emperor will represent a partner or a husband. 

The Emperor represents someone who wishes to protect and provide for you. If you have had past relationships with lovers who were not protective, generous and committed, then The Emperor will make a happy change for you. 

I should point out that The Emperor can represent traditional gender roles, especially if it is combined with The Hierophant. Even if you are in an LGBT relationship, The Emperor means that you will each have your place with one of you dealing with the washing, cooking, cleaning, etc. and the other bringing home the majority of the bacon; just a heads up that this is what will be expected of you.

Cups Tarot Cards for Love

Knight of Cups

The Knight of Cups means that (if you’re single) love is coming into your life. You can look forward to a lover who is full of ambition, hope, creativity, and confidence. The Knight of Cups will slowly and gracefully melt your heart.

If you’re performing a love reading on a relationship which is already in full swing, The Knight of Cups is one of the best cards you can get for love readings. The Knight of Cups means that your partner desires to be the Knight for you. They wish to sweep you off of your feet. 

Even if you’re reading on a relationship you are not happy with the Knight of Cups is still a good card. In these cases, the Knight does not predict that your current lover will make you happy, but someone else will come into your life who will. 

Some Tarot readers struggle with interpreting Court cards because Court cards can represent so many different things. Therefore, if you are unsure if the Knight of Cups represents love from your current partner and not love from someone else in the future, you’ll need to work on your ability to interpret Court cards. 

Ace of Cups

In our list of cards which are good for love, we have another card from the suit of Cups – The Ace of Cups. On the Rider Waite Smith deck, the water on The Ace of Cups symbolizes an overflow of love and emotion. 

As Aces are cards of beginnings and Cups are cards of emotions, The Ace of Cups is an excellent card to receive in a love reading if you’re single because it predicts a fresh start in your love life with your future partner. Also, if you’re performing a reading on someone whom you would like to be in a relationship with, The Ace of Cups is a card which you should be grateful to see. 

However, if you’re reading on a relationship which is already well-established, The Ace of Cups is not so good in an outcome or future position. The Ace of Cups is in the future or an outcome of a love reading, it can predict that your relationship will not move forward and past the beginner stages so be wary of this. 

Two of Cups

The Two of Cups in a relationship spread is a sign that both you and your partner wish to shower each other with unconditional love. In a Tarot reading, the Two of Cups signifies that your partnership is based on strong bonding and attachment; there is an equal attraction between you and your lover. 

Not only does the Two of Cups predict that you and your partner make good lovers, but you are also great friends. You both are on the same ‘level’ and can communicate with one another easily. Together, you have the skills needed to listen to each other with compassion, respect, and understanding. The traits found in The Two of Cups are essential for a romantic relationship. 

Nine of Cups

The Nine of Cups predicts fulfillment of a wish regarding love. You seek a passionate and safe loving relationship that you always prayed for with the person of your dreams, and are likely to get it! 

It is somewhat lucky to see a Nine of Cups in a love reading because it signifies the contentment your love will bring in your life and intention your partner has to stay with you. Your person of interest is interested and has their eyes on you.  

However, be careful as the Nine of Cups is also a card of manifestation. If you’re staying up late at night worrying about your lover leaving you don’t; The Nine of Cups can serve as a warning that you’re going to get whatever it is you’re putting your energy into! Focus on how good it feels to give and receive love, and you will be more likely to attract that into your life. 

Wands Tarot Cards for Love

Ace of Wands

In a Tarot reading, the Ace of Wands often indicates love. The Ace of Wands is very positive if your relationship is brand new. Your romance is going to be fun and exciting.

Four of Wands

The Four of Wands reflects the potential to feel warmth and joy in love and reveals how well a couple will maintain a home life together. Also, the Four of Wands is a sign that your friends and family (who matter!) are happy with your relationship. 

It is typical for the Four of Wands to predict that you and your lover will soon set up home together. If your relationship has already begun or appears to be getting more serious, this is a good card. You will achieve your goals of living together forever. 

If your relationship is not yet serious, the Four of Wands can appear in a love reading to indicate that you and your partner will soon spend a lot of time in each other’s houses. 

Tarot Card Combinations for Love

Kings & Queens

Not a card per se but receiving a King and Queen of the same suit together is an excellent occurrence you should pay attention to when they land on your table during a love reading. Usually, Tarot cards together in combination can indicate love or lovers, but be sure to check out what each combination means for each suit below: 

The King of Wands and Queen of Wands together in combination. 

The King of Cups and Queen of Cups together in combination. 

The King of Swords and Queen of Swords together in combination. 

The King of Pentacles and Queen of Pentacles together in combination. 

A King and Queen of the same suit can predict marriage at best. At worst, they symbolizes the fact that you and your lover are on the same level with regards to energy, interests, goals, humor and the things you want. These combinations are all perfect indicators of long-term relationship success.

Closing Thoughts on the Ultimate Tarot Cards for Love

That’s all for the Tarot cards which predict potential for love! How did you feel about these cards? Do you agree with my outline? Or was there another card you would like to see? Let me know in the comments section!

Tarot Cards Which Can Mean Marriage

Which Tarot cards which can mean marriage? What are the best cards which predict that you will marry your partner? Which Tarot cards represent major commitments such as engagements or legal marriages? 

Tarot Cards Which Mean Marriage

In the Tarot world, marriage readings are very, very common. Seekers (the person getting the reading) often wish to know if the relationship they are in is going to last forever. They want to discover if they and their partner are going to go the extra mile together.

Not only do seekers request readings on their marriage prospects, but it is a frequent occurrence for readers to read on their own love life. It is only natural if you’re a Tarot reader, to want to know if your relationship is going to last or is doomed for failure. 

Therefore, if you’re wanting to know which Tarot cards can mean marriage, look no further! Below is a list of the top Tarot cards which can predict marriage. Enjoy!  

Major Arcana Tarot Cards Which Mean Marriage

The Hierophant 

The Hierophant card is a predictor for marriage. In fact, of all Tarot cards, I believe that The Hierophant is the one most likely to symbolize marriage and engagements. The Hierophant card is very closely associated with traditional customs and the celebrations which come with marriage. 

As it is a card which is symbolic of traditional values, the Hierophant is also an indicator that you and your lover are culturally or religiously are invested in the sanctity of marriage. Because one or both of you hold these traditional values, you are more likely to want this for yourselves. 

If the Hierophant appears in an outcome or future position, it indicates that your relationship could move forward into marriage. If it appears in a past position, The Hierophant represents a past marriage or engagement.


Along with The Hierophant, Justice is up there on my list of cards most likely to represent marriage. In fact, if you receive these two cards together, you’re very lucky. These are both fabulous indicators of traditional marriage which is bound by law. 

However, I should point out that Justice can be a very cold and ‘matter of fact’ card. I often see Justice in marriages which are quickly executed. Do not expect your over-the-top weddings as you would see with a card like the Ten of Cups. Justice can mean that you will get your marriage, but it doesn’t promise that you will have a fairytale wedding. 

The Lovers

It is pretty obvious why The Lovers is a card that can signify marriage. The Lovers of The Rider Waite Smith Tarot deck (and the art of many other card decks) includes Adam and Eve; the first married couple to walk the earth. 

However, although I have included The Lovers in this list, The Lovers alone does not predict a marriage. The Lovers is also a card of sexuality and temptation, so in a negative reading, it can predict that your relationship will be ‘sinful’ and not progress to a major commitment.

The World

Has marriage has been on your mind for a very long time? Then The World is a very good card to indicate that you will one day be married. If you have always aspired to be a wife/husband then The World means that married life is on the cards. 

The World is a positive indicator for marriage because it often represents a major ambition being accomplished. Once you have fulfilled the ‘goal’ of getting married you can move onto something else. The World predicts the end of one cycle and the start of another. 

I should warn that The World doesn’t always mean that you will marry the person you admire. The World can just represent married life in general, with anyone. Therefore, it is best to receive The World if you’re single as receiving it when you’re reading about a specific person doesn’t always guarantee that you will get a good result with that particular individual. 

The Sun 

The Sun is another marriage card and, in Tarot, it is traditionally associated with weddings. The Sun predicts happy marriages for the foreseeable future, especially if it appears in an outcome position. 

I am personally much more likely to read The Sun as a marriage card if there are other marriage cards to support this interpretation. So, if you have The Sun plus any of the other cards on this list in your relationship reading, The Sun is a very, very good omen. 

Cups Tarot Cards Which Mean Marriage

Three of Cups

The Three of Cups is not a ‘marriage’ Tarot card per se. But, it does predict weddings, engagements, births, baptisms, and other celebrations. This is why the Three of Cups is on our list of marriage cards. If your relationship is already well-established, then the Three of Cups can predict marriage and children. 

If your relationship is not well-established, the Three of Cups is a good card to indicate that your relationship is heading in a more serious direction, especially if the two of you have not yet mingled with each other’s friends and relatives. The Three of Cups means that you and your lover will be attending weddings together (but not necessarily your own!)

Ten of Cups

As I stated with my last point, the Ten of Cups is a Tarot card which predicts that you will have your fairytale ending. This usually means that you will get a big fancy wedding and marriage the person of your dreams. 

Also, the Ten of Cups is a card of families, babies and children. So, if you are at the point in your life where you would like to, not only marry, but start a family with your partner, the Ten of Cups in an outcome or future position of your relationship reading is a good sign. 

Sometimes the Ten of Cups can show you and your lover’s families coming together to form one big happy whole. If you and your partner both have children or grandchildren, the Ten of Cups is a fortunate omen. 

Pentacles Tarot Cards Which Mean Marriage

Ten of Pentacles

Finally, the Ten of Pentacles is another card that I read as a sign of marriage.In Tarot, the Ten of Pentacles is especially good for ‘marriage’ questions if you or your lover has inheritable assets. 

The Ten of Pentacles often predicts that property, businesses, money, or other valuables will be kept in your family. They will be passed down to the younger generation. Therefore, if or your lover does not yet have a family of your own, then the Ten of Pentacles is an indicator that you one day will.

Also, like The Hierophant, the Ten of Pentacles is a card that can represent the continuation of tradition. So, if you feel as though you should marry because it is what is expected of you, then the Ten of Pentacles is a good marriage Tarot card.  

Closing Thoughts for Tarot Cards which Can Mean Marriage

So, that’s it for the Tarot cards which can mean marriage! If you would like to improve (or learn!) Tarot, below you can download my free Tarot for Beginner’s Guide which will teach you everything you need to know about Tarot: 

Facts about Fortune Tellers

Here’s some facts about fortune tellers! These statistics is based on a survey I conducted of 947 psychics during the summer of 2018. Enjoy!

Are you looking for some statistical facts about psychic readers, fortune tellers, and diviners? Curious to know how many are professional readers? Wondering what is the average age people start reading Tarot, astrology, Lenormand, or giving psychic readings? How many men and women are psychics? This post will explain.

First of all, I would like to say thanks to everyone who took part in The Big Divination Survey 2019, you rock! Today we are going to look at the results. 

If you’re new to Divination & Fortune Telling, my name is Lisa Boswell and I run both the Divination and Fortune Telling website and Lenormand Oracle site. During August 2019, I surveyed divination practitioners to measure their likes, dislikes, and to reveal what they are practicing, and here are the results.

Facts About Fortune Tellers: The Survey

A total of nearly 1000 diviners (947) took the survey. As far as I know, this is the largest study of divination practitioners ever conducted. 

In fact, the survey was so large I have to share the results in three parts otherwise we are going to be sitting here all day reading results which are too large for your inboxes! This week, we are going to be looking at the general demographics of readers including their gender identity, age, and whether or not they have gone pro (or would like to). 

Not only is the information gathered from these surveys fun to read they can also tell you a lot about what types of people are interested in divination. So if you work in the spiritual, psychic and/or divination industries professionally and are looking to go into something like teaching, advertising, product creation, or even writing, these results will be useful to you. 

If you quote any facts which you have read here either on social media, in a magazine or blog post, please link back to and give us credit. As long as you give me credit, you can use the results as you wish. 

Finally, I would like to say that I am sharing this information here with you today, but a full write up and break down of the results and trends are going to be published in the future. But more on that another time!

Again, thanks to everyone who took part in the survey. Next time I conduct the survey, we are going to go bigger and better so keep your eye’s peeled! 

Here are the results: 

The Countries Where Readers Reside

U.S.A – 51%

UK – 14%

The Rest of Europe – 11%

Australia & New Zealand – 7%

Canada – 6%

South America – 3%

East Asia (Japan, China, etc.) –  3%

India – 2%

Africa – 2%

Islamic Asia (Jordan, Iran, etc) – 1%

Obviously, the survey was in English so it was mostly English-speaking countries who took the survey, making it more representative of the West. Next time, if I want to compare and contrast diviners from different countries, I will expand the survey by getting it translated into Spanish and possibly Chinese or Arabic. 


While most readers are female, there are considerable proportions who are male (8%) and a small amount (less than 1%) who appear under the ‘gender-queer’ umbrella. There are some methods of divination which are more likely to attract men, such as Lenormand. 

Age They Began Practicing Divination 

The average age to start practicing divination has risen from 27 to 32 in the last five years. This means that diviners are beginning their divination journey at a much later date than they have previously.

Age Range

The smallest age ranges of readers are over seventy (1%), in their sixties (7%), and in their teenage years (3%). I feel the more mature age’s numbers are probably representative of life expectancy dropping off as people get older. Not many teens practice divination, so this is why this number is so low. 

After these numbers, comes the 50’s age range which makes up 16% of diviners. I am actually quite surprised at this as I assumed this number would be higher. 

The biggest proportions of diviners are in their 20’s (21%), 30’s (27%), and 40’s (24%). The proportion of these readers are pretty similar, and they make up the vast majority of divination practitioners (72%). 

Length of Time Practicing Fortune Telling

The vast majority of diviners are newbies (54%) who have been practicing for less than a year (21%) or between one and five years (33%). I think these stats are due to the growing popularity of Tarot and other divination methods in the last few years. 

After newbies, the highest proportion of diviners are what could be considered as very experienced readers who have been reading for more than twenty years (21%). If the newbies of today stick to their divination journey, this number will rise in the future. 

Finally, the smallest amount of readers have been diviners for between five and ten years (11%) after them comes readers who have been reading for between ten and twenty years (14%). These stats may reflect the fact that many people begin their divination journey but do not stick with it longer than five years. However, the ones which do end up being readers well into the future for 10+ or even 20+ years. 

First Method of Divination 

The most common first methods of divination are as follows: 

Tarot – 55%               

Playing Cards – 11%   

Astrology – 6%  

Pendulum – 5%                  

Oracle cards – 4%     

Runes – 2%                

Lenormand – 2%              

Palmistry – 1%       

I Ching – 1%        

Gypsy Cards – 1%

Most other methods of divination represented under 1% of the divination population. However, there was a wide variety of methods including using online generators, sticks, stones, shells, the wind, coin flipping, mirrors, water, trees, automatic writing, and the movement of birds. 

Support From Family and Friends

Of all diviners who answered 22% said that their friends and family were not supportive of them practicing divination. While I am sure that this number will drop in the coming years, there is still a significant proportion of the divination community who are reading without support. 

Fortune Tellers in the Family

Surprisingly, most divination practitioners are the first in their family to practice divination (58%). Next, the largest proportion has ancestors who were diviners (21%), and equal amounts have both ancestors and close family members who are diviners (10%) or just close family members who are also diviners (10%). 

Facts about Professional Fortune Tellers

Only a small percentage of diviners (3%) believe that it is wrong to charge money for Tarot readings or readings with divination tools. The rest of the divination population are either professionals (38%) or do not believe it is wrong to charge for readings but have no interest in doing so (59%). 

Of the diviners who do read for payment, the vast majority only make a small amount of money (67%). The rest make either a part-time income (24%) or a full-time living (9%) from their craft. 

Although most diviners are not professional, most are either interested (18%) or very interested (42%) in learning more about marketing, and making more money, and working as a professional diviner (total 60%). 

However, a significant proportion of the diviner population are not interested in learning more about the business side of divination. Just under 8% said they were not interested and 15% said they were very disinterested (total 23% not interested). The remainder of diviners said they were indifferent (17%) when it comes to learning more about business. 

Closing Thoughts on Facts About Fortune Tellers

That’s all for the facts about fortune tellers. Did any of this facts surprise you? Did you expect them? Feel free to share with myself and the Divinerism community in the comments section below!

How to Create a Tarot Business Plan

How do you create a Tarot business plan? How can you properly plan your Tarot reading business when you don’t know how often you’re going to get bookings or how many people you’re going to read? Here, I’m going to show you how you can plan your Tarot business so that you know what to expect in the future. 

Once I became a successful Tarot business owner, I noticed a few trends in my business. For example, I knew that most parties I performed at would involve reading five people, earning me £250. I could expect a party at least once every three months.

After I followed these kinds of trends in my Tarot business, I could predict how much money I would earn each month. Once I did this, I would make generalized goals that I would work at achieving to grow my business, such as seeing three clients a week in July instead of the usual two per week I’d seen in May. 

Business planning isn’t an exact science, but you can make educated guesses based on past trends. You can then work with these trends to help you see where you should be devoting your time so that you can grow your business faster.

Below is the three-step process I go through whenever I’m making financial plans for my businesses. I apply this process when I’m writing a business plan for anything at all, even e-books and courses. Give it a bash, and get planning your Tarot business!

Plan an Income Goal for your Tarot Business

You should be making income goals for your Tarot business, as setting goals ensures that you’re on track and in the right mindset. Your income goals are going to be the core of your business plan.

Goals for Tarot reading and psychic business
Even though I now only teach divination, I still have to make plans for my Tarot business. I have to plan when I am going to be running courses, which emails to send, and I also make income goals.

I recommend that you always make goals that are a minimum of 20% above what you think you can achieve; this is because it’s human nature to underestimate the effort needed to hit goals (which is why nobody achieves what they want). So, if you aim higher than you’d like to, you’ll do everything in your power to make that goal achievable. You’ll put more effort into meeting a harder target than the one you assume is effortless.

For example, say your income goal is to make at least minimum wage in your Tarot business, which would be about £320 per week. It’s better if you shoot for £382 and fall slightly short than it is if you aim for that £320 and fall short.

A lot of people don’t like to make high goals out of fear that they won’t achieve them. However, there’s nothing more discouraging than not hitting a target you assumed would be easy, which often happens with easy goals. Never underestimate yourself. Aim high and shoot for the stars (or at least 20%!).

Of course, it’s all fine and dandy to say that you want to make a million dollars this year, but you need a plan. A goal is not a plan unless you have steps in place to make it a reality. To make that plan, you need to measure.

Measure How Much Money you Have Made from Your Tarot Business

Not being able to convert my plans into tasks is what made me never be able to complete them. Selling Tarot readings seemed to be so unpredictable, so I couldn’t work out how I was supposed to plan to make £300 this week or £500 the next. However, once I became an experienced business owner, I realized that the secret was in measuring.

There are some things that can be measured, and these will help you predict the growth of your business and give you clues as to what you can do to achieve your income goals. Below are the stats that I’ve found to be accurate for my businesses, but variables will apply (such as how good you are at marking, brand consistency, and your physical location).

These measurements will give you a general ballpark idea of how you can measure certain aspects of your Tarot practice for yourself and the types of results you should be aiming for:

  • If you do no active promotions other than posting on your social media accounts (let’s say, 1,000 followers each) about your Tarot readings, you can expect around 2-4 face-to-face bookings per month.
  • With the same platform as above, you can also expect to book a party once every three months. The average Tarot party has four or five seekers. (Jenna Matlin is a business coach who specialises in Tarot parties).
  • You should earn about £100 or $100 for every event you read for – sometimes a bit more, sometimes a bit less. Be sure to average out your earnings over multiple events for a more accurate figure for your area of operation.
  • Once you hit 1,000 email subscribers, you should be making $1 per month for every subscriber (if you’re sending out weekly newsletters).
  • Around one in every eight people you read for will refer a friend very soon after you read Tarot for them.
  • If you read on phone lines, a few hours working on a busy night can earn you around £50. Remember, you must take into consideration the in-between time calls where you make no money, so average out the payment made for the overall time you’re clocked in for.
  • If you launch a Tarot course, 2% of your email list and 0.2% of your social media presence should buy this course.
  • You’ll make a full-time income from your blog (around $3,000 per month) once you hit 100,000 monthly page views. Therefore, if you have a blog that gets 10,000 hits a month, you can expect to make $300 per month from your website in Tarot readings sales.
  • I strongly advise that you pay attention to how many hits you get on your website and how this correlates with sales. If you’re getting 1,000 views per month and selling two Tarot readings through the website at $20 each, you’ll know you need to double your traffic if you want to make $80 per month.
Psychic business plan - Rider Waite Smith deck
If you record your plans in writing, you will be more likely to stick to them. You should refer to your business plan every single day.

Put the Pieces of your Tarot Business Plan Together

Based on your desired income, you must work out exactly what you have to do to achieve that figure, and you can do that once you know the stats for your business. So, if you plan to make a full-time living (£320 per week, or $400) you know you can:

– Promote heavily on social media to book two face-to-face readings for $100.

– Do an event to bring in $100.

– Spend four nights on the phone lines for a total of $200.

Based on the above formulas, you can get a general idea of how you could make money reading Tarot without making your business a chore – or worse, preparing business plans that aren’t realistic. For example, you know that there won’t be Tarot events to read at every week, or you won’t have the energy to do so, so you can instead make your $100 working extra time on the phone lines.

Alternatively, if you’re unhappy with your income, you can try increasing the cost of your readings. If you’re currently charging less than 50 an hour (either $50 or £50), you should have a plan to increase your prices sometime in the near future.

Closing Thoughts

That’s all for how you can create a Tarot business plan! How are you planning your Tarot business? Are you excited to get started on your goals? Feel free to share your plans in the comments section! The divinerism community can’t wait to hear from you.

Why Your Psychic Business is not Making Money

Why is your psychic business not making any money? How can you make more money as a Tarot reader? Would you like to know why you’re failing at business while other people out there seem to be getting bookings almost effortlessly? If you’re asking these questions, this post is for you! 

Before I start this article off by discussing why your psychic business is not making money, I’d first like to tell you a little bit about myself and why I’m in the position to give you advice on working and making money in the spiritual industry. 

I started my business seven years ago, when I was only 23 years old, so relatively young. I naïvely thought that I’d throw up my Facebook psychic reading page, get a few good reviews here and there, and everyone would eventually flock to me for readings. Needless to say, it didn’t work like that. 

Why tarot business not making money - Lisa Boswell
Me quite early on in my psychic business. This image was taken just before my business took off.

At the time I started my psychic business, and even for the first couple of years, I had nothing. I didn’t have a penny to my name. I was broke and a single parent. Sadly, I had to borrow money from my parents for my daughter’s birthday and Christmas presents. My bank account was constantly at zero. 

I stuck with my business because I knew that one day, I would figure it all out and manage to make a career out of my passion for reading and divination. Even though, initially, my psychic business was not making money, eventually, I made it. 

I’ve made very good money from giving readings and teaching. This week, my website celebrated its first month, hitting the 500,000 hits in 30 days mark. I’ve won awards and even read live for SKY TV. 

The difference in my life currently compared to what it was then is unreal. When I think back, it’s like a completely different person lived that life. Most people who meet me now or visit my website have no idea about the crippling emptiness I crawled myself out of. It was slow, and it was hard, but I would do it all again if I knew that my business would look the way it does now.

So, here are my top reasons for why your psychic business is not making money:

Get Advice from other People

Although I’ve included tips below, my main tip to those running psychic-based businesses is this; read articles like this one and take other people’s advice. Even though I was doing so badly, I never bothered to turn to Google or other successful business owners for help. I didn’t even think to reach out to others. 

As a general rule, if you see people who are doing what you want to do and killing it, align yourself with them so that you can figure out how they’re achieving the things you want. Don’t be too embarrassed or proud to ask for help; the success of your business has nothing to do with how good you are as a reader. The basics of reading is a somewhat natural skill, but marketing is something we only learn over time or from other people. 

This sounds so cheesy, but a lot of business success is actually down to mindset. You have to be willing to do what it takes, receive advice, and take advice. Years ago, someone telling me to get my ass off Facebook and try a different tactic hit close to home and used to irritate the hell out of me. I realize now that it bothered me because, intuitively, I knew it was true. However, my mindset was in such a place that I didn’t see any other option other than wasting my life posting ads in Facebook groups. 

Also, it’s not seedy or wrong to want the things that business owners in other industries take for granted. There’s no shame in having aspirations – for example, being able to take your kids on holiday, having nice clothes, or buying nice presents for your friends and family. Having money and a successful business means you can also help people out this way, which feels amazing. 

Put Money Back into your Psychic Business

Invest wisely in your business. Believe it or not, buying that self-published $40-plus-delivery Tarot deck does count as a business expense, and all those decks add up. If it’s not going to make you more money directly, bring in more clients, or help you to do so, it’s not a justifiable expense if you’re struggling. 

Here’s some justifiable expenses:

  • Business books
  • Business courses
  • Website hosting
  • Newsletter hosting

If you want to know more about creating a thriving Tarot or psychic business, I have an e-book called Psychic in Business on my site. Literally, for the cost of a reading, you’ll read it, get more clients, and get your business making a profit.

You’re Relying Solely on Social Media to Market your Psychic Business

The main place I see Tarot readers go wrong is in the location of their marketing. They spend their lives posting their ads (or being ‘helpful’) in Facebook groups, rather than investing their time in other marketing options that actually work. 

It’s a sad fact, but social media simply doesn’t convert well. Trust me, I’ve run about five websites in the spirituality niche, and not one of them was successful off the back of social media. None. Even years ago, when social media actually got you half-decent traffic. 

Years ago, I used to spend all day promoting myself in Facebook groups. It was my only form of marketing. From when I got up in the morning until when I went to bed at night, I would be on there. It didn’t take long before I was sucked into every bit of drama going on. I hate to admit this now, but I spent more time involved in crap than what I did promoting my Tarot business. And by the time I did get a booking, I was so stressed out that my readings weren’t that great. Not a sustainable marketing plan. 

Make more money in your psychic reading business
You will make more money if you do not rely solely on social media to promote your psychic reading business

Instead, do things that work. If you’re trying to market your face-to-face readings, try posting flyers in local health and beauty places. For example, approach hairdressers or eyebrow waxers and ask them if you can put your ads in their businesses. 

Getting your stuff in health and beauty places has two benefits. One, their clients have disposable income, so they can afford readings; if they can get their hair and nails done, they have money for readings. Two, the types of people who work in the beauty industry are often interested in alternative healing, divination, and intuitive services; they’ll be walking into work every day and seeing your ads. 

If you place yourself in front of the right people, you bypass the need to force them to find you. Therefore, always look for ways you can interject yourself into profitable traffic. 

You Don’t Have an Email List

Email converts so much better than social media. Unlike social media, people who sign up for your newsletter will receive all your posts. Any time you post a new blog post. Any time you talk about your readings. Or, any time you have something to say, your email list will listen to you. 

Remember, you must treat your subscribers well. Don’t pop up in people’s inbox with any old crap – make sure you’re providing quality content that they’ll find useful. However, don’t worry about being annoying; the people on your email list want to hear from you. 

I recommend sending out one newsletter a week. It sounds like a lot, but trust me, it’s not. If you have the time to run a Facebook or Instagram account, you have time to email your list.

Believe it or not, in our industry, it’s ridiculously easy to write newsletters that people open and read. We have a major advantage: horoscopes. 

No-one can resist a newsletter with the subject line, “Your weekly horoscopes!” (or taroscopes or whatever). People just have to open them and see what’s in store for the coming week. In your email, you can also include general chit-chat about your day, plus your CTA (call to action) for them to book a reading, read your blog, like you on Facebook, etc. Trust me, if the content is good, people will read them and purchase your stuff. 

Newsletters have a pretty shitty reputation, but yours are going to be different because you’re going to make sure your weekly ‘scopes, blog posts, etc. are amazing. I always joke that my newsletter is the newsletter people read. If you try hard to be the same, your newsletter will grow your business. 

It’s true that you’ll get unsubscribers, but people unsubscribe for many different reasons, most of which usually have nothing to do with you personally, your Tarot readings, or your content. However, I should point out that you’re a lot more likely to get unsubscribers if you send fewer emails than if you send more. 

That’s right – the smaller the number of emails you send, the more likely your subscribers are to hit that unsubscribe button. Why? Because you’re not consistent in your marketing. Which brings me to my next point…

You’re Not Consistent in Marketing your Psychic Business

A lack of consistency could be the reason why your psychic business is not making money. You have to constantly be out there promoting your Tarot readings and your business. Otherwise, you’re never going to sell anything to anyone. You have to be forever reminding people that you’re the Tarot reader who can make predictions about their business, heal their broken heart, etc. 

If you only tell someone something once, they won’t remember it. I know a lot of readers struggle with this fact because they don’t want to annoy people by repeating themselves, but here’s the thing: you have to say something again and again for people to know you for that thing. 

I can guarantee that everyone you follow online has one core message they bang on about, day in and day out, and it never bothers you. They never waver. They could tell you their story for eternity and you’ll still be along for the ride. Why?

Because that’s exactly what you’re there for, so you never get bored. 

Take Danielle LaPorte. I’ve never followed her, don’t know who she is, but I know that she’s pretty much famous for one thing: her ‘truth bombs.’ Do her followers get sick of truth bombs? No. Do they unsubscribe because they don’t want truth bombs? No. Are they commenting on her Instagram posts, “Danielle, put that shit away and try something new?” No. They’re there for that very thing. 

If your marketing isn’t consistent, your subscribers and followers don’t know how to perceive you. And if it’s too much effort, they’ll just walk on by. You have to be consistent; otherwise, you’re as good as starting from scratch every day. 

You Have No Target Audience

When I first started my business, I had no target audience. I just thought I was going to go out and sell my readings to people who wanted them. Huge mistake. 

It’s not enough to tell people you’re a Tarot reader; you have to tell them you’re their Tarot reader. You can help them fix their problems. And that problem has to be very specific; otherwise, they won’t put two and two together and work out that you can assist them. If they don’t know how you can help, they won’t see how you can fix their problem. If you’re not the solution to an issue, you become a non-essential. 

People usually don’t buy things unless it fulfills some type of innate need (power, money, status, sex, whatever) or issue (emotional distress, pain, etc.). You’re selling Tarot readings that in your seekers’ minds, aren’t something they need right now because it isn’t addressing a need or an issue. You have to position your readings as something they need; otherwise, they’ll have no incentive to buy right now. Not buying right now means they won’t buy ever.

To position your readings, you must know what issues your seeker has. What’s the thing that’s keeping them up at night? If you know this, you can design your offerings, your sales pages, and even your social media posts around this issue so that your target audience knows you can help. 

Why psychic business not making money online
My target audience are people who want to change their lives through divination. I attract this audience by providing value in the form of blogposts and free downloads because this is what this audience likes.

Here’s the shit thing about Tarot that nobody tells you; a lot of the general public doesn’t know or understand what Tarot is or how it can help them. That’s why mediumship is so much easier to sell than Tarot readings, because most people can do the math with mediums. If they want to talk to their dead auntie Frida, they go to a medium. But most of the public doesn’t realize that Tarot readers can fix their love problems. When your target audience doesn’t know you can help, they’re not getting on the phone and dialing your number. 

You have to go out into the world and scream from the rooftops, “I’m the Tarot reader of Montreal, and I can tell you if your relationship is going to last forever” (if that’s what you do). You have to show your target audience that you can make their lives easier, and that’s why they should buy a reading; otherwise, you’re just a fun party idea they’ll get around to booking (but not actually) someday. 

You Rely on One Form of Income

There are dozens of ways you can make money from the spiritual industry. If you’re relying on one form of income to get by, you’re essentially leaving money on the table and walking away from amazing money-making opportunities. If you’re just selling face-to-face, one-on-one Tarot readings, you’re missing out. 

I can honestly say that every time I’ve been broke, it’s because I haven’t diversified my income. If you only rely on one way to make money, I can say from experience that you’re never going to have anything, because you can’t build a successful business from selling and marketing just one product or service. Every area you can get yourself into means a bigger slice of the pie. 

In my e-book, Psychic in Business, a third of it is dedicated to diversifying your income, because I know for a fact that this is the quickest way to making real, serious money. The point in my business when I began to see a consistent, guaranteed 4-figures a month was when I dipped my toes into the things I outlined in that e-book. 

Trust me, it’s not rocket science. As a psychic, you can start by offering one-on-ones. Then, you can graduate into distant readings, email readings, parties, fairs, and events. And eventually, you can branch out into teaching (if that’s what you want). Honestly, the sky’s the limit! 

Closing Thoughts on Why Your Psychic Business is Not Making Money

So, remember, your Tarot business is not making money because:

  1. A lack of consistency.
  2. You need the advice of others.
  3. Money needs to be put back into your psychic business.
  4. You’re relying solely on social media.
  5. You do not have an email list.
  6. A target audience has not been outlined.
  7. You are only relying on one form of income.

Which one of these points are you going to work on today? In the comments section below, feel free to share what your next steps are for making more money in your psychic business.

Get your Psychic Readings Found Online

Do you want to get your psychic readings found online? Are you a spiritual-based professional, psychic, medium, Tarot reader, or astrologer? Are you wanting to discover how you can get to the top of Google and other search engines so that you can be found by people who are wanting readings?

Here is how to optimize your site for people in your local area who want psychic readings so that your readings can be found online!

SEO is how your website is picked up by Google and other search engines in order to be ranked. The higher your SEO score, the higher your site ranks. And the higher your site ranks the more chances that you have of being found online as the go-to Tarot reader or psychic in your local area. 

SEO is important because you want to be found by your target audience (people who want Tarot readings). However, there are many elements to a good SEO strategy, too many to go over in one post, and I cover SEO in more detail in my Psychic in Business e-book, but I will give you my best tips. 

Getting your Psychic Readings Found Online: The Basics

Search engines have crawlers that scan the world wide web collecting data. Your website will be ranked based on the things these crawlers pick up i.e., the things which add to SEO scores. Every now and then, the crawlers will crawl your site. 

Waiting for the crawlers means that you will not see your website at the top of Google as soon as you post an article or make changes to your site. You have to wait for the crawlers to make their round trip to your website. Optimizing your site for SEO can take a couple of weeks or even months to kick in, but it is a worthy investment. 

All websites are crawled (unless they’re blacklisted), and the higher your SEO, the more they are crawled. However, this does not mean that a terrible SEO score means they will be crawled once and never again. Doing things to increase your SEO means that your website will be found, crawled, bumped up in the search engines, and then crawled even more, hence why popular Tarot website’s optimization doesn’t take long to kick in compared to less popular websites. 

Today, I’m gonna teach you some general SEO basics which will start building up your SEO score. If you follow this advice, you can then add to your SEO score to be ranked for specific terms.

Publish Frequently 

As a general rule, frequent publishing = higher SEO because of website crawlers like new content. Search engines take frequent publishing as a sign that your website is up to date. If you are blogging, you do not need to worry because blog posts count as fresh content. 

The fact that search engine crawlers prefer new content can be used to your advantage if you have competition clinging to the top spot on Google with their 1991 webpages. If you are publishing on a topic more frequently and your SEO is better, you have a chance of knocking them off their pedestal. 

Write Longer Posts so that it is Easier to Get your Psychic Readings Found Online

Search engines favor longer posts, so make sure that the majority of your webpages exceed 300 words. It is a good idea to go back over your website and lengthen any posts which are less than 300 or 400 words. And, within those words make sure that you mention your area name and ‘Tarot readings’ or ‘psychic’ multiple times or nobody will be able to find you online. 

Make Your Site Readable 

Although search engines prefer longer posts, they also take readability into account. A website is deemed as more readable if it is well-formatted. Google picks up on the proper use of headings to separate text. Notice how I have used headings in this article? You should do the same!

Watch Your Load Speed

The time it takes for your website to load matters because people often click away within a couple of seconds if a website is sticky and not loading properly. Visitors who are clicking away from your website before they have had a look around damages your SEO score. If your load speed is a problem, you can browse plugins for your site, which, once installed, will speed up load time.

Fix Broken Links

Broken links which lead to nowhere damage your SEO because they affect user experience and give crawlers the impression your site is outdated. If you have too many links that lead to deleted pages, Goggle will penalize you. Every few months, it is good practice to go through your website clicking on hyperlinks to make sure they still work. This is especially if you regularly mention other people’s blogs and websites in your posts. 

Make Your Content Relatable 

The length of time your visitors stay on your website will have an enormous impact on your SEO. If they have visited one page, stayed to read it, and then clicked on other pages out of curiosity, this is really good for your SEO score because it tells search engines that your website is useful and relevant to what your visitors are looking for. If your visitors have stayed to nosy around, then this helps your score because the user experience is obviously positive. 

One thing which has caused many sites to fall from the top to the bottom of search engines is the use of manipulative attics to gain visitors. For example, years ago, some business owners would optimize their websites for popular terms such as ‘childbirth’ using SEO hacks and crappy backlinks in order to claim money for ad space on their webpages. However, when visitors landed on their pages, they weren’t getting birthing tips, they were faced with ads for Viagra. Obviously, not getting what they were visiting for causes users to click away. 

To counteract the problem, search engines now take relevance into account when ranking websites. If a visitor comes to your website and immediately clicks away, this damages your SEO score.

Fix Your Navigation 

If search engines work out what your visitors are frantically clicking all over your website like headless chickens without spending quality time on your site, they will knock off some SEO points. It is important that your website is easy to read and navigate. 

It is my personal opinion, but one thing I DETEST is websites that have the blog as their home page. Most people don’t know what a blog is and how to navigate one, so having your blog feed as the first page visitors come to is confusing. If they’re not confused on the first visit, they will be on the second when the post they were looking for has magically disappeared. Confusion = frantic clicking = a lesser SEO score. I recommend always setting a proper home page. 

Create Backlinks 

Backlinks are links on other people’s websites, which lead to yours. Backlinks signal to search engines that your website is relevant. 

The quality of a backlink matters, so do not hire a 3rd party company to increase your backlinks as they may be using low-quality websites, and this will damage your SEO score (some companies have been blacklisted for hiring this type of ‘help’). 

Similarly, being linked for Tarot from a popular Tarot website will give you more points than being linked by a company that specializes in socks. However, some popular mainstream websites such as The Huffington Post and The Daily Mail have lots of weight across the board, and getting backlined by them for Tarot will add greatly to a Tarot reader’s SEO score. 

Optimize Your Site for Mobile

Finally, your SEO score will be significantly decreased if your website is not optimized for mobile and tablet. Being optimized for mobile means that your site automatically converts to a mobile format when you visit it on one. You can tell if a website is not optimized for mobile because the text and pictures will appear cut off, and you have to zoom in and out in order to read anything when you look at your website from a smartphone. 

If your website isn’t optimized, it is imperative you fix the problem ASAP. To fix it, you will need to hire a website developer, but trust me, it will be worth doing so.

Name Your Pics

A final tip I have for optimizing your site’s SEO is to name your images. By naming your images, you are telling the Google crawlers that you have picture content that matches the term you wish to be found for. 

For example, let’s say you want to be found online for your Tarot or psychic readings and you want to rank on Google. If you want to be found for the phrase ‘Tarot Reader Devon,’ then change the filename of your image from ‘imagepng23’ to something like ‘Tarot Reader Devon’ or ‘Tarot Reader in Devon.’ 

For extra search engine points, try to have your image something which is similar to the thing you’re trying to optimize for. So, if you’re trying to optimize your site for crystal healing terms, make sure your images are actually of crystals! Trust me; this is the best practice for optimizing your images.  

Closing Thoughts for How to Get Your Psychic Readings Found Online

So, that’s my tips for optimizing your website for Google. Hopefully, now you can take my advice and get your psychic website to the top of search engines. This way, you can become the number one psychic reader in your area!

If you would like more business growing tips (including SEO tips) feel free to check out my Psychic in Business e-book. And, if these tips have worked for you, feel free to let me know in the comment section of this post (below).

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Doing Tarot by Email

Are you doing Tarot by email? Are you considering giving Tarot readings through email? Or maybe you already have and want to know how you can give better email Tarot readings? Do you want to know how you can sell more email Tarot readings, regardless of the place you’re selling them? If you’re interested in getting some tips for how to develop your email Tarot reading practice, read on.

As always, I like to give a bit of background on my experience with certain things so that you know I know what I’m talking about!

Why I started Doing Tarot by Email

A couple of years ago, I ran a blog called ‘Fortune Teller Lisa Boswell.’ A pretty shitty and uninspiring name, but it was still a somewhat popular site. From this website, I wrote my blogs and performed email Tarot readings. At one point in time, my sole source of income was the email Tarot readings I sold from my fortune-teller blog; no face-to-face, no phone or Skype, just 100% email (not the best business plan in the world, but more on that later).

Lisa Boswell Business
Me in 2015, two years after I began reading online. By this point, reading online had became my bread and butter.

When I began reading online, I didn’t initially intend on only providing email Tarot readings, but once I started, I got hooked and went all in. The reason why I went down this road was that:

1. The place in the UK I live (Scotland) isn’t densely populated, which means I have to travel a fair distance for most readings. Email readings meant I could cut down on travel time, and therefore make more money per hour. 

2. My sleep patterns and energy levels were unpredictable. My daughter has HFA; one symptom of autism is an inability to sleep. She would be up all night for days, which meant I would be awake as well. Performing email Tarot readings meant I could manage my time better than I could if I were on a set deadline.

3. I developed my own health problems. I was diagnosed with arthritis at the age of 24. Not having to leave the house to perform readings was a massive draw for me toward email readings.

4. To be honest, I just preferred working online.

Performing email readings made me feel as though my income was much more passive than it was if I had arranged to see clients face-to-face or over the phone, because I could read when I felt like it (within reason). I didn’t like the feeling of having my time-restricted, so Tarot by email was the way to go.

I no longer provide email Tarot readings, and one of the reasons why is because I now make my money online from things that are more passive, such as e-books. Don’t get me wrong, I would make a lot more if I was still performing online readings as well, but I like my business setup the way it is. Moreover, a large percentage of my students perform online readings, and I don’t want them to feel as though I’m competing with them for clients.

So, that being said, here are my tips for performing online Tarot readings and attracting clients to read for. Hopefully, you’ll find these tips useful, whether you’re charging top dollar or giving them away for free.


Don’t Make Your Email Tarot Reading a Back and Forth 

People buy email readings for different reasons than they do other types of readings. For other types of readings, they want that conversation and interaction. They want to be able to put you on the spot and ask you profound questions. Face-to-face, phone, and Skype readings require intimacy.

By contrast, the type of seeker who orders email readings doesn’t want to have to pluck up the courage to interact with you in a game of email tag. Email readings provide them with a level of anonymity they can’t get if they have to sit in front of you. They don’t want an interrogation. Your email seekers want to ask you their question and get an answer without the back and forth.

Don’t turn your email readings into the type of conversation that you’d have through Messenger. For example, 30 minutes of:

Your email: “I’m seeing a Knight of Wands, do you feel as though he is caring?”

*sends email, waits 3 minutes*

Seeker’s email: “Yes, I feel that way.”

*sends email, waits 4 minutes*

Your email: “You have an Ace of Cups as challenges, perhaps you’re too emotionally involved.”

*sends email, waits 2 minutes*

Seeker: “Yes, that’s right.”

*sends email, waits 3 minutes*

Your seekers want email readings because they won’t have to commit to a specific time or even a conversation. Instead, your email readings should involve them sending you their question, you typing up a 500-word answer (the reading), then them reviewing how they feel about the reading – nothing more.

If you’re advertising your email readings as 30-minute readings done at a particular time of the day (which you both have to be present for), you’re doing email readings wrong. Email readings should be done with the word or card count in mind, delivered within a set period; otherwise, they’ll be off-putting to your clients who either can’t commit to a set time or are scared off by the personal level of conversation.

Be Very Clear on the Order Process

It doesn’t matter whether you’re performing email readings for free or charging a billion dollars – you’ll get no takers if you’re not clear on the ordering process. This tip can apply to any type of Tarot reading, so take note!

Most readers make the mistake of assuming that their clients (or potential clients) know how the ordering process works. Readers think their clients know they will have to pay, send the questions, wait a couple of days, then read their readings.

Newsflash: most people don’t know anything about the ordering process for email readings.

Trust me, 99.99% of your potential clients have what I call ‘ordering anxiety’. Ordering is a massive psychological hurdle that you must get them over if you want them to go through with the sale.

The main thing that causes ordering anxiety is uncertainty over what happens once they pay. Nobody wants to be defrauded or made to look like a fool, so anything that makes the ordering process uncertain will cause a mental flag that says, “Warning! We don’t know what we’re doing, so let’s not buy!”

You have to explain, in a step-by-step manner, that ordering a reading with you is easy. In a short and snappy section on your sales page, you have to tell your clients the process of getting an email Tarot reading. Remember to include a part that says that if they have any problems, they can easily email you at getmytarotreadingnow@emailtarotreadingmaster or whatever your address is.

You might think that the ordering process is evident; it might be for you, but it isn’t for everyone, and they need that extra guarantee that it’s simple. I have these directions on all my e-books (including Psychic in Business), and it makes a huge difference.

For example:

“Ordering an email reading with me is as simple as selecting a cream cake at the grocery store. All you have to do is click the ‘buy’ button below, and you’ll be directed to PayPal and pay for your reading as you would with any other purchase. Then, email me your question at Jessie@savemylovelife, and within two working days, you’ll have 1,000 words of clarity in your inbox. If you have any questions about ordering, feel free to also reach out to me personally at Jessie@savemylovelife.”

It may sound easy and super simple, but adding a paragraph such as the one above will increase your sales.

Let Buyers See Examples of your Email Tarot Readings

Similar to the point above is the fact that your seekers must know what they’re getting. It’s not enough to say to them, “In 300 words, I will dissect your love life!” You have to show them what a reading by you entails – otherwise, once again, ordering anxiety will rear its ugly head and talk your clients out of buying a reading.

When I was doing Tarot by email, I noticed a difference in my sales once I created a page on my website that showed examples of my readings on my site. It wasn’t anything fancy, just a page where I had typed up an imaginary email reading to show my seekers what one would look like.

It’s not enough to tell your potential clients you’ll use 15 cards, or that a quick reading will be 200 words and a detailed one 2,000 words; unless they’re a blogger, they’ll have no idea what this means. They have to actually see the physical, typed-up difference of each; otherwise, they can’t imagine what it looks like. Remember, uncertainty breeds anxiety, and buyer anxiety creates a lack of sales.

How to Price Email Tarot Readings

The number one mistake I see Tarot readers make is that they assume their email readings are the ‘less than’ option. Because they find them easy to perform and can do them in their own time, readers think that their email Tarot readings aren’t worth as much money as regular readings, so they subconsciously do things that imply that email readings are the budget option. 

Doing anything that implies your readings aren’t high quality will be off-putting to your potential clients. If people are looking for a solution to a significant problem, they want only the best. Undervaluing your email readings does nothing but highlight to your seekers that your other readings could be better.

The most obvious way you can undercut your email readings is in pricing. Don’t make any of your email readings cheaper than a regular reading, even if the difference is only $5. A penny less than a regular reading implies that, somehow, your email readings aren’t as valuable or important as they could be. You want to encourage your seekers to buy your email readings, so remember to keep the price the same.

How to price email Tarot readings
If you make your email Tart readings the low-cost option, your business will never grow. There are plenty of people online who read for free. If you’re running a business, you do not want to be one of them.

It’s a sad fact, but buyers always equate higher prices with quality, especially in non-essentials such as readings. You may think you’re giving your seekers a good deal, but they won’t see it that way.

You’re selling email Tarot readings, not toilet paper. People aren’t looking for the best deal, they’re looking for the best readings. Try to avoid doing pretty much anything that screams, “Hey, this is an excellent deal!” Instead, go for, “Hey, this is excellent, high-quality reading, just like my other readings!”

The pricing factor is one of the reasons why some readers struggle even to shift free readings. Believe it or not, the more expensive your readings are, the easier they are to sell.

Although pricing is a visible indicator of quality, you have to consider more subtle ways you could be devaluing your readings – for example, turnaround time.

Watch Your Turnaround Time

Years ago, I had a super-fast turnaround time for every type of reading, including my email Tarot readings. If you called me up for a reading, I would bend over backward to get to your house and perform it as soon as possible. I’m not kidding; I once traveled over an hour and a half away on New Year’s Day to perform a £25 reading (and my travel and lunch probably took a considerable chunk of that).

Once I began to perform readings online, this attitude bled into my email readings. I would drop everything and perform my readings in record times. Back then, I thought that advertising the fact I had a turnaround time of fewer than 12 hours was a good thing, but it actually had the opposite effect.

If your delivery time is super-fast, your seekers will assume that you’re not providing a custom-made service. Nobody wants to pay good money for a reading they think is a cut and paste job. They’ll also assume you’re not busy and possibly wonder why. When you promise your readings too quickly, your clients will devalue them.

Instead, advertise on your business page that you’ll deliver the reading no less than 48 hours after the request is given. If you wish, you can perform the reading quicker than this and surprise your clients with your quicker than expected delivery time, but don’t give them the impression that you’re sitting at home waiting on business to float your way.

Don’t Overwhelm Seekers When Doing Tarot by Email

An unspeakable crime that you can make on your website is going wild. And no, I don’t mean by spilling your life’s story on your blog after a bottle of wine and a few texts to your ex. I mean by being over-the-top with the amount of email Tarot reading options you provide.

Just because you can now update your website and throw up sales pages to your heart’s content doesn’t mean that you should.

If you provide your seekers with too many options, they will choose nothing. Do not, I repeat, DO NOT bombard your potential seekers with 10, 100, 1,000 Tarot spreads they can choose from if they want a reading from you. Most seekers won’t know which spread is best and won’t want to make a decision. Again, buying anxiety will creep in, and surprise surprise, you’ll make no sales.

Instead, have a few options for your email Tarot readings, nothing more. Ideally, I suggest you have a snappy, detailed, and maybe even a ‘weighing up two options’ email reading selection, but no more than that. Providing only a few options means that your seekers can quickly weigh up the right one for them, order, and you can get on with the reading. Giving them fewer options to think about means that you’ll sell more email Tarot readings. 

Develop Your Business from Just Email Readings

There are ways to make money as an online psychic from methods other than email readings. If you want to work online as a reader, email readings aren’t the be-all and end-all.

Back when I just started working online, one thing I wish someone had told me was that I didn’t just have to provide my seekers with services. It’s never a good idea to put all your eggs in one basket. I once relied solely on email readings to get me by, and I wish I hadn’t. Instead, I wish I’d explored other ways I could make money online so that I could receive multiple levels of income.

You don’t have only to provide email readings. You can sell worksheets, e-books, guides, even courses. The opportunities for working online are endless. Don’t just commit to one method of making money on the internet – spread your love around!